The recent explosion in the capabilities of large language models has led to a wave of interest in how best to prompt a model to perform a given task. While it may be tempting to simply choose a prompt based on average performance on a validation set, this can lead to a deployment where unexpectedly poor responses are generated, especially for the worst-off users. To mitigate this prospect, we propose Prompt Risk Control, a lightweight framework for selecting a prompt based on rigorous upper bounds on families of informative risk measures. We offer methods for producing bounds on a diverse set of metrics, including quantities that measure worst-case responses and disparities in generation quality across the population of users. In addition, we extend the underlying statistical bounding techniques to accommodate the possibility of distribution shifts in deployment. Experiments on applications such as open-ended chat, medical question summarization, and code generation highlight how such a framework can foster responsible deployment by reducing the risk of the worst outcomes.

Artificial Intelligence (AI) has created a significant shift in the digital marketing landscape. Through the use of this new technology, brands have been able to use it to their advantage. Here are a few ways that AI has impacted the digital marketing industry. Your customers are the most important aspect of your business. Creating an elevated customer experience for them will foster brand loyalty and keep them coming back.

From MOOCs (Massive open online courses) to the use of iPads in schools, there's no doubt that technology is changing the way that we learn. Chatbots could have a similar effect, too -- by offering a means by which children can better interact with the subjects they're studying. That was the conclusion reached by UK-based tech company rehabstudio. During a recent hackathon event, they came up with the idea of creating an "edubot" that would enable kids to ask questions to a tyrannosaurus rex (called Tina) using Facebook Messenger. The finished product was a collaboration between rehabstudio (providing the tech) and National Geographic Kids (providing the data.)

On Friday during the BlizzCon 2016 opening keynote, Blizzard revealed that it teamed up with Google to provide an application programming interface (API) for DeepMind to be used in StarCraft II. This will enable artificial intelligence (AI) and Machine Learning researchers from around the world to create intelligent "bots" to play the game. In return, the knowledge gained while playing will be used in real-world applications. "An agent that can play StarCraft will need to demonstrate effective use of memory, an ability to plan over a long time, and the capacity to adapt plans based on new information," said research scientist Oriol Vinyals of the DeepMind team. "Computers are capable of extremely fast control, but that doesn't necessarily demonstrate intelligence, so agents must interact with the game within limits of human dexterity in terms of'Actions Per Minute.'"

Even a decade ago, talking to your computer was probably a sign that you'd been working too hard and could do with a lie down. Today, no such stigma applies. That's because chatbots -- the conversational agents capable of simulating intelligent conversations with human users -- have made some massive leaps forward. From changing the way kids learn in schools to picking you out the perfect meal this evening, here are the seven of the most interesting chatbots doing the rounds at the moment. From MOOCs (Massive open online courses) to the use of iPads in schools, there's no doubt that technology is changing the way that we learn.

"Conversation is the new interface." The tech community's use of this expression does not mean that we are going to start talking to each other more on a human-to-human, face-to-face level. It means rather that we will be talking more to robots, specifically those artificial intelligence programs that pop up on the likes of Facebook Messenger, Twitter, Slack and so on, to help you with tasks from scheduling to shopping. Rather than going to a website to find information or downloading yet another app, we will summon these artificial intelligence assistants to do our bidding. Bark "find me a flight to Chicago on Saturday" into your phone and a "bot", which understands your location and the fact that you mean this Saturday, will return with some choices.